DTI, Jollibee team up to champion sustainable consumer habits

 DTI, Jollibee team up to champion sustainable consumer habits

No to plastic, yes to reusables!”

In a powerful push for sustainability, the Department of Trade and Industry (DTI) and Jollibee Foods Corporation have once again joined forces to inspire Filipino consumers to adopt more eco-friendly practices. Their latest collaboration, “Project 2.0: Bee Earth’s Best Friends – A Just Transition to Sustainable Lifestyles,” aims to integrate sustainability into everyday consumer choices, fostering long-term environmental and economic resilience.

As part of this year’s World Consumer Rights Day celebration, DTI and Jollibee recognize the growing impact of plastic pollution, driven largely by consumer preference for plastic utensils due to their convenience, affordability, and availability. 

In line with Secretary Ma. Cristina Roque’s directive to uphold DTI’s commitment as a champion of consumer welfare, this partnership aims to drive behavioral change by empowering consumers to make informed and sustainable choices.

“At DTI, we recognize that consumer welfare goes hand in hand with sustainability. Under the Consumer Act of the Philippines, it is our duty to protect the interests of Filipino consumers, ensuring that their rights are upheld while also guiding them toward informed, ethical, and sustainable “consumption. Through this partnership, we reaffirm our commitment to empowering consumers to make choices that are both practical and planet-friendly,” said DTI Undersecretary for Regional Operations Group Blesila Lantayona.

As one of the country’s leading fast-food chains, Jollibee serves millions of meals daily, many of which come with plastic utensils. To help curb plastic waste, the campaign encourages consumers to opt out of receiving disposable utensils when ordering via drive-thru or take-out. In return, customers who choose to skip plastic utensils will receive coupons per transaction. These coupons can later be redeemed for a free juice upgrade on the third order and a free Yum Burger on the fifth.