DTI Rizal, LGU Taytay, and TikTok Shop Strengthen MSMEs Through “Unlad Lokal: Start Your TikTok Shop Journey Today

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 DTI Rizal, LGU Taytay, and TikTok Shop Strengthen MSMEs Through “Unlad Lokal: Start Your TikTok Shop Journey Today


Taytay, Rizal — More than 100 MSMEs from across the Province of Rizal participated in “Unlad Lokal: Start Your TikTok Shop Journey Today,” a free seminar held on January 23, 2026 at the Rizal Provincial Civic Center, Taytay. The activity was initiated by the Local Government Unit of Taytay in partnership with DTI Rizal, with TikTok Shop Philippines as the main resource speaker.

The seminar aimed to complement existing online selling platforms of MSMEs, highlighting its potential to increase revenue through effective social commerce strategies.

Participants took part in interactive sessions covering Introduction to TikTok Shop, Seller Center Navigation, TikTok Shop Affiliates, Livestreaming and Content Creation, and TikTok Ads, enabling them to strengthen digital presence, enhance customer engagement, and improve sales performance.

To ensure a seamless and hands-on learning experience, internet connectivity was provided on-site to participants, powered by Converge for SMEs, allowing MSMEs to actively explore the Seller Center and digital tools discussed during the seminar.

The activity was supported by the DTI E-Commerce Bureau, through Trade-Industry Development Specialist Paulo Estrada, who underscored the importance of establishing and sustaining online selling platforms as a key driver of MSME growth in today’s digital economy.

The seminar was graced by DTI Supply Chain and Logistics Undersecretary Mary Jean Pacheco, who inspired the participants by addressing logistical challenges faced by local business owners and commended the Unlad Lokal initiative as a timely response to these concerns. She further encouraged MSMEs to register under the Barangay Micro Business Enterprises (BMBE) program, highlighting its benefits in supporting business sustainability and expansion.

Also present to show support for the initiative were key local government representatives, including Atty. Dustin Regalado, LEDIPO Focal Person of LGU Taytay; City Councilor James Gatlabayan of Antipolo City; and Mr. Anthony Calderon, LEDIPO Focal Person of the Rizal Provincial Government. Their presence reinforced strong inter-LGU collaboration in advancing digital transformation for MSMEs in the province.

“Unlad Lokal” reflects the collective commitment of LGU Taytay, DTI Rizal, TikTok Shop Philippines, Converge for SMEs, and partner local government units to empower MSMEs through digital enablement, improved connectivity, and strengthened market access—driving inclusive and sustainable local economic development.


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