Myrna Esguerra Named Goodwill Brand Ambassador of SOS Children’s Villages Pilipinas
Myrna Esguerra Named Goodwill Brand Ambassador of SOS Children’s Villages Pilipinas
SOS Children’s Villages Pilipinas o4icially welcomes Myrna Esguerra as its Goodwill Brand Ambassador following the signing of the Memorandum of Agreement, marking a meaningful partnership dedicated to giving hope, care, and brighter futures to children and families in need.Manila, Philippines — May 7, 2026 — SOS Children’s Villages Pilipinas proudly announces the appointment of Myrna Esguerra as its newest Goodwill Brand Ambassador, marking a significant milestone in strengthening its advocacy for vulnerable children and families across
the Philippines.
A respected public figure and advocate, Myrna Esguerra is widely recognized for her dedication to children’s welfare, youth empowerment, and community development. In her new role, she will help amplify the organization’s mission by raising awareness, supporting fundraising initiatives, engaging with communities, and sharing the transformative stories of
children and families under SOS Children’s Villages Pilipinas’ care.
“I truly felt at home the moment I visited SOS Children’s Villages Pilipinas,” Esguerra shared. “Their message, ‘Giving Hope a Chance,’ deeply resonated with me because of my own life experiences. There was a time when my family and I had very little, and hope was the only thing we could hold on to. Seeing an organization dedicated to giving children that same hope and opportunity means so much to me. Knowing these children will no longer have to face
life’s hardships alone heals something within me.”
For decades, SOS Children’s Villages Pilipinas has been committed to supporting children without parental care and families at risk. Through family-like care, education, and community-based programs, the organization ensures that children grow up in safe environments with dignity, confidence, and hope for the future.
“This collaboration with Myrna Esguerra amplifies the voices of children and inspires more individuals to become advocates for child care and protection,” said Romil Rayos Del Sol, National Director of SOS Children’s Villages Pilipinas. “Her passion, influence, and genuine heart for service will help us reach more communities and bring hope to countless children and young people nationwide.”
SOS Children’s Villages Pilipinas invites partners, supporters, and the general public to welcome Esguerra in her new role and to take part in upcoming initiatives aimed at enriching the lives of children across the countryAbout SOS Children’s Villages PilipinasSOS Children’s Villages is an international non-denominational, non-profit, and nongovernment organization committed to providing quality care for children who have lost, or
are at risk of losing parental care. In the Philippines, SOS Children’s Villages has been serving since 1967, o[ering family-like care, education, livelihood programs, and child protection services through its program locations in Bataan, Calbayog, Cebu, Davao, Iloilo, Lipa, Manila, and Tacloban. Today, SOS Children’s Villages Pilipinas supports 1,573 children and youth, 347
families, and 32 communities.
About Myrna Esguerra
Myrna Esguerra is a Filipino beauty queen, model, and host, best known for being crowned
Binibining Pilipinas International 2024. Hailing from Abra, she is admired for her inspiring journey, resilience, and advocacy for youth empowerment, education, and sustainability. She also gained international recognition as 4th Runner-Up at the 63rd Miss International pageant held in Tokyo, Japan, on November 27, 2025, further solidifying her presence on the global stage. Through her platform, she continues to champion meaningful causes and inspire young Filipinos nationwide.(Dwight Sunico)

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